It’s better to show the advantages of using the product than the disadvantages. To convince the audience, it is better to send only one message by ad, more is counterproductive. So three visuals have been made. It’s preferable to use photography. The visual reading is completed 26% faster than in an illustration. But it’s advisable to illustrate when we want to improve facial expressions or used humor. So I reduced the time of visual reading by deleting the backgrounds and showing only the basic elements to help viewers understand the message.

Role: Art director, Copywriter & Graphic designer / Solo project