Advertising for the coffee brand with the most caffeine. A unique product needs to create a visual atmosphere that envelops the product and sets it apart from its competitors. All is presented in a humorous way. Many think that humor is synonymous of creativity, but it’s just a trick to generate attraction. And attraction means consumption. The shorter the text, the better, and it must be complimented with the image, without competing with each other. This is the most effective way to give viewers a shocking effect.

Role: Art director, Copywriter & Graphic designer / Solo project