Awareness campaign against the loneliness of the elderly. A visual publication is published every week. At the beginning the main point is not well established to the audience. The absence of information generates interest and viewers might want to find out more. The desire to obtain answers to this mysterious visual is contagious amongst the viewers who have thirst for fast-food information. The use of correct words has a great power of impact. Creativity that involves the ad is important only if it doesn’t distract the main message.

Role: Art director, Copywriter & Graphic designer / Solo project