Sex in advertisement sells, but we must use it cautiously or we will misrepresent the character of the brand. Only apply this concept if the idea is humorous and very clever. In this case is not a problem because the ad is about condoms. But passionate sexual content is what everyone would normally expect from a condom ad, so the only way to surprise the audience is to desexualize the discourse. Then I visually offered the most common reason why the consumers should buy the product to reach the consumers.

Role: Art director, Copywriter & Graphic designer / Solo project