Campaign for the tv channel Calle 13, which issues series of crime and suspense. It shows what the target is looking for, but from a different and interesting point of view. Due to self-protection and natural defense mechanism, most people is far more horrific and can relate more to imagine receiving misfortunes than producing it. So I raised this ad as a microexperience. The goal is to surprise the audience by putting them in the victims position, rather than simply watching the show as an observer.

Role: Art director, Copywriter & Graphic designer / Solo project