Summer campaign for the tv channel Cartoon Network, which releases children’s cartoon animation. If we talk about children, specifically ads created with fictional characters have better results. High doses of creativity and complicity of double meanings does not work in this case because children’s opinions are very straight-forward, they either like or dislike the ad. Focus on making the characters that provoke sympathy or the ad will not work. Attract your target.

Role: Art director, Copywriter & Graphic designer / Solo project